Privacy Policy

Last updated: 14/07/2026

This policy explains how AURA CAPITAL E.A.S. collects and uses the personal data of visitors to the auracapital.com.py website and of individuals who contact Aura Capital via form, email, phone, WhatsApp, or by scheduling an appointment.

1. Data Controller

The data controller is:

AURA CAPITAL E.A.S.
Trade name: Aura Capital
RUC: 80171894-5

Administrative address:
Guido Boggiani, San Cristóbal neighborhood
Asunción, Paraguay

Email regarding data protection:
contact@auracapital.com.py

Phone and WhatsApp:
+595 973 499 676

2. Affected Individuals

This policy applies in particular to:

  • website visitors; ;
  • people who fill out a form; ;
  • people who make appointments; ;
  • people who contact Aura Capital by email, phone, or WhatsApp; ;
  • prospects and investors; ;
  • Aura Capital's clients; ;
  • owners, agents, partners, and representatives of developers; ;
  • people who request marketing information.

3. Data That May Be Collected

Depending on the request and the project's progress, Aura Capital may collect the following types of information:

Identification and Contact Information

  • first and last name; ;
  • email address; ;
  • phone number or WhatsApp number; ;
  • country of residence; ;
  • language of communication.

Information About the Real Estate Project

  • approximate budget; ;
  • type of property sought; ;
  • desired number of rooms; ;
  • desired neighborhoods or cities; ;
  • investment objective; ;
  • investment horizon; ;
  • a rental, resale, residential, or diversification project; ;
  • preferred financing option or payment plan; ;
  • estimated date of acquisition; ;
  • availability for an appointment.

Information Related to the Business Relationship

  • trade history; ;
  • projects presented; ;
  • requests for documentation; ;
  • scheduled appointments; ;
  • preferences provided; ;
  • case status; ;
  • documents or information needed to process a reservation or transaction.

As the project progresses toward a transaction, additional information may be requested to meet the requirements of the developer, the seller, the notary, the bank, or the relevant authorities. This information should be collected only when necessary.

Technical Information

Depending on the selections made in the cookie banner, the site may also collect:

  • IP address; ;
  • device type; ;
  • browser; ;
  • operating system; ;
  • pages viewed; ;
  • reason for the visit; ;
  • actions performed on the site; ;
  • date, time, and duration of the visit; ;
  • technical or advertising identifiers; ;
  • Information regarding consent to cookies.

4. Purposes and Legal Bases

Responding to Contact Requests

The data is used to answer questions, schedule an appointment, and provide the requested information.

Legal basis: the performance of precontractual measures taken at the individual’s request and, where appropriate, Aura Capital’s legitimate interest in following up on the individual’s requests.

Evaluating a real estate project

Information regarding the budget, objectives, and preferences is used to understand the project and select properties that are likely to meet those needs.

Legal basis: precontractual measures taken at the individual’s request.

Schedule appointments

Contact information and availability are used to schedule, reschedule, or cancel an appointment.

Legal basis: precontractual measures taken at the individual’s request.

Follow up on the requested sales matter

Aura Capital may contact a person who has requested information in order to respond to their request and follow up on the project.

Legal basis: pre-contractual measures and legitimate interest, depending on the nature of the interaction.

Send marketing communications

When required by regulations or the channel used, Aura Capital obtains the individual’s consent before sending them marketing communications that are not directly related to a pending request.

Legal basis: consent.

The individual may withdraw their consent at any time.

Preparing and Tracking a Transaction

The data can be used to process a reservation, provide information to the developer or seller, track payments, and assist with the various steps of the purchase process.

Legal basis: pre-contractual measures, performance of the contract, and compliance with applicable legal obligations.

Measuring Website Traffic and Performance

Subject to consent where required, technical data may be used to track visits, understand how the site is used, and improve its content.

Legal basis: consent for cookies and trackers that are not strictly necessary.

Measuring and Customizing Advertising

Subject to consent, the data may be used to measure the effectiveness of Google Ads campaigns or other advertising platforms, attribute a request to a campaign, and serve targeted ads.

Legal basis: consent.

Ensure site security

Certain technical information may be used to prevent unauthorized access, detect abnormal behavior, limit fraud attempts, and maintain the security of the site.

Legal basis: AURA CAPITAL E.A.S.’s legitimate interest in protecting its website, systems, and users.

5. Mandatory Nature of the Information

Fields marked as required must be filled out so that Aura Capital can process the request.

If a piece of information is not necessary for the immediate processing of the request, it must remain optional.

Failure to provide required information may prevent Aura Capital from properly responding to the request or preparing the requested action.

6. Data Source

Data is primarily collected directly from the individual concerned:

  • when she fills out a form; ;
  • when she contacted Aura Capital; ;
  • when she makes an appointment; ;
  • when she participates in a phone call or video conference; ;
  • when it provides information in connection with a real estate project.

Certain information may also be received from a partner, agent, or promoter when the individual has requested to be put in contact with them or has authorized such disclosure.

7. Recipients of the Data

To the extent necessary, the data may be made available:

  • to authorized members of the Aura Capital team; ;
  • to the technical service providers responsible for hosting and maintaining the website; ;
  • to the provider of the form used by the website; ;
  • to the email service provider; ;
  • to the customer relationship management software, when a CRM is used; ;
  • to Google for Analytics, Tag Manager, or Google Ads services, subject to consent preferences; ;
  • to Meta and WhatsApp when the person chooses to communicate via WhatsApp; ;
  • to Calendly or the appointment scheduling service you use; ;
  • to developers, sellers, notaries, banks, or other professionals necessary for the transaction, when the project requires it; ;
  • to the competent authorities when required by law.

Aura Capital does not sell the personal data of its prospects or customers.

8. Service Providers Used

Aura Capital's website or business may use the following service providers, depending on which tools are actually enabled:

  • Hostinger
  • Outlook
  • Google for audience measurement, tag management, and advertising; ;
  • Meta and WhatsApp for communications via WhatsApp; ;
  • Calendly for scheduling appointments; ;
  • Custom CRM

Services that are not actually in use should be removed from this list.

9. International Transfers and Processing

AURA CAPITAL E.A.S. is based in Paraguay. Information provided to Aura Capital may therefore be accessed and processed in Paraguay.

Some technical service providers may also process data from other countries, including the United States or other territories outside the European Economic Area.

Where required by European regulations, such processing or transfers must be governed by a recognized mechanism, such as an adequacy decision, standard contractual clauses, or any other appropriate safeguard applicable to the service provider in question.

Additional information about the safeguards in place can be requested at the following address: contact@auracapital.com.py.

10. Retention Periods

Data is retained only for as long as is necessary to fulfill the purpose for which it was collected.

Contact Requests and Leads

Information about a prospect who does not become a customer is retained for a maximum of three years from the date it was collected or from the date of the last active contact initiated by the prospect.

Marketing Communications

Information used for marketing purposes is retained until consent is withdrawn or, at the latest, for three years from the date of the individual’s last active contact, unless otherwise required or justified.

Customers and Transactions

The data required to track a transaction is retained for the duration of the contractual relationship and then archived for the period necessary to comply with accounting, tax, contractual, and regulatory obligations, or to defend the rights of AURA CAPITAL E.A.S.

Requests to Exercise Rights

The information necessary to process a request for access, correction, objection, or deletion is retained for as long as necessary to process the request and may then be archived to provide proof of the response provided.

Audience and advertising metrics

Retention periods depend on the settings applied in Google Analytics, Google Ads, and other relevant tools. These periods must be limited and specified in the Cookie Policy.

Cookie Preferences

Your choice to accept or reject cookies is retained for a period of six months, unless regulations change or there is a specific justification.

11. Individual Rights

Under applicable regulations, any person may request:

  • access to their data; ;
  • correction of inaccurate data; ;
  • the deletion of their data; ;
  • restriction of processing; ;
  • objection to certain treatments; ;
  • data portability, where applicable; ;
  • the right to withdraw consent at any time; ;
  • information about the recipients and transfers of their data.

These rights may be exercised free of charge by writing to:

contact@auracapital.com.py

The request must allow for the identification of the individual and provide a clear understanding of the right the individual wishes to exercise.

Identification will be requested only if there is reasonable doubt as to the applicant’s identity and only to the extent necessary to verify it.

Requests under the GDPR are generally processed within one month of receipt. This timeframe may be extended in the cases provided for by the regulations.

A person residing in France may also file a complaint with the National Commission for Information Technology and Civil Liberties (CNIL) or with the competent data protection authority in their country of residence.

12. Safety

Aura Capital implements reasonable technical and organizational measures to protect data against loss, unauthorized access, disclosure, alteration, or destruction.

Access to data must be limited to those who need it to perform their duties.

Since no method of transmission or storage can guarantee absolute security, Aura Capital tailors its measures to the level of risk and the technical resources available.

13. Data on Minors

The services featured on this website are not intended for minors.

Aura Capital does not intentionally collect personal data about minors without the necessary consent of their legal guardian.

14. Automated Decision-Making

Aura Capital does not make any decisions that have significant legal effects on an individual based solely on fully automated processing.

Information regarding the budget and objectives can be used to organize or filter the projects submitted, but a team member is involved in the final selection.

15. Policy Changes

This policy may be amended to reflect changes to the website, the tools used, or applicable regulations.

The date of the last update is shown at the top of the page.

16. Contact

For any questions regarding data protection:

AURA CAPITAL E.A.S.
Email: contact@auracapital.com.py
Phone and WhatsApp: +595 973 499 676