Cookie Policy

Last updated: 14/07/2026

1. Purpose of the Policy

This policy explains how the website auracapital.com.py, operated by AURA CAPITAL E.A.S. under the trade name Aura Capital, uses cookies and other similar technologies.

Cookies are small files or technical identifiers used to ensure the website functions properly, remember certain choices, track website usage, or measure the effectiveness of advertising campaigns.

2. Site Manager

AURA CAPITAL E.A.S.
Trade Name: Aura Capital
RUC: 80171894-5

Guido Boggiani, San Cristóbal neighborhood
Asunción, Paraguay

Email: contact@auracapital.com.py
Phone: +595 973 499 676

3. Categories of Cookies

Strictly Necessary Cookies

These cookies are essential for the website to function.

In particular, they can be used for:

  • ensure the security of the site; ;
  • save cookie preferences; ;
  • make the forms work; ;
  • keep the selected language; ;
  • ensure the technical operation of WordPress or the theme; ;
  • prevent abuse and unauthorized login attempts.

These cookies are not used to personalize advertising.

When they are strictly necessary for the requested service, they may be collected without prior consent.

Audience Measurement Cookies

Subject to consent where required, these cookies help us understand:

  • the number of visitors; ;
  • the pages viewed; ;
  • the duration of visits; ;
  • the general source of the traffic; ;
  • the devices and browsers used; ;
  • actions performed on the site.

Aura Capital may, in particular, use Google Analytics for this purpose.

Advertising and Conversion Tracking Cookies

Subject to consent, these cookies enable, among other things:

  • to measure the results of Google Ads campaigns; ;
  • to assign a form or a contact request to a campaign; ;
  • to limit or customize certain ads; ;
  • to create remarketing audiences when this feature is enabled; ;
  • to improve the relevance of campaigns.

Aura Capital may use Google Ads and, if enabled, the Meta Pixel.

Content Cookies and External Services

Certain embedded content or services may set cookies when they are loaded, for example:

  • YouTube videos; ;
  • Google Maps; ;
  • Calendly module; ;
  • reCAPTCHA system; ;
  • content embedded from a social media platform.

Where technically possible, this content must remain blocked until the user has consented to the corresponding category.

Social Media and Messaging Apps

A simple link to WhatsApp, Instagram, or another social media platform does not necessarily place a cookie on the Aura Capital website.

However, a button, news feed, video, or module that is directly integrated from a platform may result in data being transmitted to that platform.

4. Detailed List of Cookies

The list below must be generated or updated based on the scan performed by the consent management platform.

For each cookie, the disclosure must specify at least the following:

  • his name; ;
  • its supplier; ;
  • its purpose; ;
  • its category; ;
  • its service life; ;
  • whether it is a first-party or third-party cookie.

5. Consent Management

During the first visit, a banner allows you to:

  • accept everything; ;
  • to refuse everything; ;
  • customize your choices.

Cookies that are not strictly necessary must not be enabled until consent is given, when consent is required.

Refusal must not prevent access to the site's essential content.

6. Duration of the option

Your choice to accept or reject cookies is retained for six months.

At the end of this period, the site may ask the user again to indicate their preference.

A new application may also be submitted in the event of a significant change to the tools or purposes.

7. Modify or Withdraw Consent

Visitors can change their preferences at any time by clicking on:

Manage My Cookies

This link is available in the website's footer.

The withdrawal of consent does not affect the lawfulness of processing carried out prior to such withdrawal.

8. Browser Settings

Visitors can also configure their browser to delete or block certain cookies.

However, blocking strictly necessary cookies may disrupt certain features of the site.

9. Changes

This policy may be updated to reflect changes to the website, the tools used, or applicable regulations.

10. Contact

If you have any questions about cookies:

AURA CAPITAL E.A.S.
Email: contact@auracapital.com.py
Phone: +595 973 499 676